If you’re looking for the 15 best insulated soft coolers to keep your food and drinks fresh all day, I’ve found options that combine durable materials, excellent insulation, and convenient features. From collapsible designs to backpack styles, these models offer long-lasting cold retention, multiple carry options, and water-resistant construction. Whether for beach trips, camping, or picnics, the right cooler can make a big difference. Keep going, and you’ll discover which models stand out for durability and performance.
Key Takeaways
- Look for soft coolers with multi-layer insulation and radiant heat barriers for up to 24-48 hours of cold retention.
- Choose models made from durable, water-resistant materials like TPU, nylon, or polyester with reinforced seams.
- Consider sizes and capacities ranging from 15 to 40 cans, with portable features like shoulder straps and foldability.
- Prioritize leakproof linings and easy-access wide-mouth openings for quick food and drink retrieval.
- Check for additional organization features such as external pockets, bottle openers, and comfortable carrying options.
Titan Deep Freeze Cooler
The Titan Deep Freeze Cooler is the perfect choice for anyone looking for a soft cooler that combines convenience with reliable insulation. Its zipperless flip-open lid allows quick access to food and drinks, making it incredibly user-friendly. Thanks to Deep Freeze Performance Insulation and a radiant heat barrier, it keeps ice cold for up to two days, ideal for outings or picnics. The removable HardBody liner with SmartShelf helps organize and prevents crushing of soft foods. Plus, the leak-proof interior with Microban protection guarantees hygiene and odor control. Its adjustable Backsaver strap and durable, stain-resistant exterior make carrying and cleaning effortless.
Best For: outdoor enthusiasts, picnic-goers, and travelers seeking a reliable, easy-to-carry soft cooler with excellent insulation and organization features.
Pros:
- Zipperless flip-open lid provides quick and easy access to contents
- Keeps ice cold for up to two days with Deep Freeze Performance Insulation and radiant heat barrier
- Leak-proof interior with Microban protection ensures hygiene and odor control
Cons:
- May have limited space compared to larger coolers for extended trips
- Soft-sided design might be less durable under heavy or rough handling
- Requires careful cleaning to maintain the Microban protection and overall hygiene
Maelstrom Soft Sided Cooler Bag, Collapsible Insulated Ice Chest
If you’re looking for a versatile cooler that can handle outdoor adventures while keeping your drinks and food cold for hours, the Maelstrom Soft Sided Cooler Bag is an excellent choice. It measures around 15 x 9 x 10 inches and can hold up to 30 cans, making it perfect for group outings or long trips. With five insulated layers, including waterproof and food-grade materials, it keeps contents cold for up to 24 hours and is fully leakproof. Its collapsible design makes storage easy when not in use, and multiple compartments plus a detachable bottle opener add convenience. Whether camping, beaching, or kayaking, this cooler delivers durability and functionality.
Best For: outdoor enthusiasts, families, and groups seeking a durable, spacious cooler that keeps food and drinks cold for long durations during camping, beach trips, kayaking, or travel.
Pros:
- Insulated with five layers for up to 24 hours of cold retention and leakproof performance
- Collapsible design for easy storage when not in use and multiple carrying options for convenience
- Ample capacity of approximately 22 liters, holding up to 30 cans, with multiple storage compartments and a detachable bottle opener
Cons:
- Slightly larger dimensions may be cumbersome for small storage spaces
- Heavier than some soft-sided coolers, which could impact portability for some users
- Limited color options, primarily available in black
CleverMade Collapsible Insulated Cooler Bag
For anyone seeking a lightweight, versatile cooler that’s easy to transport and store, the CleverMade Collapsible Insulated Cooler Bag is an excellent choice. Weighing just 1.7 pounds, it’s perfect for travel, beach trips, and outdoor activities. Its soft-sided, foldable design makes it simple to pack away when not in use, collapsing to just 3 inches thick. The leakproof liner and high-quality insulation keep food and drinks cold for 4-6 hours, while the sturdy hinges and hard bottom guarantee durability. With features like a padded handle, shoulder strap, multiple pockets, and a built-in bottle opener, it combines convenience and practicality in a compact, eco-friendly package.
Best For: outdoor enthusiasts, travelers, and picnic lovers seeking a lightweight, portable cooler that keeps items cold and is easy to store.
Pros:
- Lightweight at only 1.7 pounds, making it easy to carry and transport
- Collapsible design folds down to just 3 inches for compact storage when not in use
- Durable construction with leakproof liner, sturdy hinges, and hard bottom for long-term outdoor use
Cons:
- May have minor leaks when ice melts for some users
- Slightly limited insulation duration compared to larger, more heavy-duty coolers
- Some customers report missing straps or accessory attachments in certain units
Jumbo Insulated Cooler Bag with HD Thermal Insulation
When you need a spacious cooler that can handle large groups or extended outings, the Jumbo Insulated Cooler Bag with HD Thermal Insulation stands out. Measuring 21 x 17 x 8 inches, it can hold up to 30 cans and supports over 40 pounds of weight. Made with heavy-duty polyester and leak-resistant liner, it keeps ice frozen for more than 8 hours, ensuring drinks stay cold and food remains fresh. Its foldable design, comfortable handles, and accessory pocket make it versatile and easy to carry. Plus, it’s water- and stain-resistant, with easy-to-clean interiors, making it perfect for everything from picnics to grocery runs.
Best For: individuals or groups needing a large, durable, and versatile cooler for picnics, grocery shopping, outdoor events, or extended trips.
Pros:
- Spacious capacity (up to 30 cans and 40+ lbs) suitable for large groups or extended outings
- Excellent insulation that keeps ice frozen for over 8 hours, maintaining cold or hot temperatures effectively
- Durable, water- and stain-resistant construction with easy-to-clean interior and comfortable carry handles
Cons:
- Zipper can be challenging to operate when fully loaded, requiring careful handling
- Heavier weight (1.3 lbs) may be cumbersome when carrying multiple items or extended distances
- Size may be too large for compact storage or small vehicle trunks when not in use
Maelstrom Collapsible Soft Cooler Bag for Beach and Travel
The Maelstrom Collapsible Soft Cooler Bag stands out as an excellent choice for outdoor enthusiasts who need versatile, portable cooling solutions. Available in sizes from 24 to 75 cans, it’s perfect for beach trips, camping, or travel. Its 5-layer insulation keeps drinks cold for up to 12 hours, making it reliable during extended outings. The double-decker design offers organized storage for food, snacks, or utensils, while features like side pockets, a bottle opener, and adjustable straps add convenience. Made from durable polyester, it’s leakproof, lightweight, and easy to clean. Plus, its collapsible design guarantees it’s compact when not in use, saving space effortlessly.
Best For: outdoor enthusiasts and families seeking a versatile, portable cooler for beach trips, camping, or travel with organized storage and reliable insulation.
Pros:
- Excellent 12-hour insulation keeps beverages and perishable foods cold during extended outdoor activities
- Collapsible design for space-saving storage when not in use
- Durable, leakproof polyester material with multiple compartments and convenient features like side pockets and a bottle opener
Cons:
- Zipper may be stiff initially and require break-in time
- Slightly smaller capacity in the 24-can size may not suit larger groups
- Some users report minor issues with accessories or size limitations for specific needs
40 Can Soft Cooler Bag with Insulated Leak-Proof Design
Looking for a soft cooler that keeps drinks cold and stays dry no matter the weather? The Can Soft Cooler Bag with Insulated Leak-Proof Design is exactly what you need. Its high-frequency welded TPU construction and roll-top closure make it completely leak-proof, even during rainy hikes or kayaking. With 12-hour Ice Armor technology, it maintains contents at 34°F, using gel ice packs to extend cold retention in hot weather. It holds up to 40 cans, offers easy access through a wide-mouth roll-top, and features adjustable shoulder straps for convenient carrying. Plus, its collapsible design makes storage simple, perfect for camping, tailgates, or beach days.
Best For: outdoor enthusiasts, tailgaters, and beach-goers seeking a durable, leak-proof cooler with excellent cold retention and easy portability.
Pros:
- Leak-proof high-frequency welded TPU construction ensures no spills during rain or water activities
- Maintains contents at 34°F for up to 12 hours with Ice Armor technology, keeping drinks cold longer
- Large capacity of 40 cans with quick-access wide-mouth roll-top for convenience
Cons:
- Heavier than some soft coolers when fully loaded, which may impact portability for some users
- Collapsible design while practical for storage, may reduce structural rigidity when in use
- Limited color options, which might not suit all style preferences
Maelstrom Soft Sided Cooler Bag for Camping & Travel
If you’re searching for a versatile cooler that keeps your drinks and food cold for up to 24 hours, the Maelstrom Soft Sided Cooler Bag is an excellent choice. Available in 30 and 40-can sizes, it offers about 22 liters of storage, perfect for camping, beach trips, or road trips. Its five-layer insulation, including waterproof PVC and food-grade PEVA, guarantees durability and leak-proof performance. The bag features multiple pockets for small items, a detachable bottle opener, and adjustable straps for easy carrying. Weighing just 1.76 pounds, it’s lightweight and collapsible for convenient storage. With a 4.5-star rating and a 2-year warranty, it’s a reliable outdoor companion.
Best For: outdoor enthusiasts, campers, and travelers seeking a durable, spacious, and portable cooler that keeps contents cold for up to 24 hours.
Pros:
- Insulated with five layers, ensuring long-lasting cold retention of up to 24 hours
- Multiple storage pockets and a detachable bottle opener for added convenience
- Collapsible design and lightweight construction for easy storage and portability
Cons:
- Slightly heavier when fully loaded despite being lightweight overall
- Available only in two sizes, which may not suit all needs
- Limited color options, primarily designed in neutral tones
Maelstrom Cooler Bag, 30 Cans Insulated Soft Cooler
Anyone seeking a portable cooler that combines large capacity with reliable insulation will appreciate the Maelstrom Cooler Bag. It holds up to 30 cans plus two ice packs, making it perfect for extended outings. Its leakproof, 5-layer thermal insulation keeps food and drinks cold for up to 16 hours, while waterproof polyester fabric and seamless stitching prevent leaks. The bag’s unique top Velcro flap allows easy access, and it features multiple storage pockets for your essentials. Designed for portability, it has adjustable straps, padded handles, and side handles, all weighing just under 2 pounds. Foldable and space-saving, it’s ideal for camping, picnics, or beach days.
Best For: outdoor enthusiasts, picnickers, and travelers seeking a large-capacity, durable, and well-insulated soft cooler for extended outings.
Pros:
- Large 30-can capacity with additional space for ice packs and essentials
- Excellent insulation keeps food and drinks cold for up to 16 hours
- Multiple storage pockets and adjustable straps for convenience and portability
Cons:
- Slightly heavy at 1.91 pounds, which may be noticeable during extended carrying
- Limited color options (based on product details)
- May require careful maintenance to keep waterproof fabric and stitching in optimal condition
Coleman Soft Cooler Bag with Adjustable Shoulder Straps
The Coleman Soft Cooler Bag with Adjustable Shoulder Straps is an excellent choice for outdoor enthusiasts who need reliable insulation and easy portability. It keeps ice cold for up to 24 hours in 90°F heat, making it perfect for day trips. With a capacity of 30 cans, it features a zippered main compartment, a front pocket for dry items, and large side handles for easy lifting. The adjustable shoulder straps provide a comfortable fit, while the durable nylon material guarantees long-lasting use. Its odor-resistant, antimicrobial liner maintains contents fresh, making it ideal for picnics, camping, tailgating, or outdoor events.
Best For: outdoor enthusiasts and picnickers seeking a durable, portable cooler that keeps items cold for up to 24 hours.
Pros:
- Keeps ice cold for up to 24 hours in 90°F heat, ensuring food and drinks stay fresh
- Adjustable shoulder straps and large side handles provide comfortable portability and easy lifting
- Odor-resistant, antimicrobial liner maintains freshness and resists mold and fungus
Cons:
- Capacity limited to 30 cans, which may not be sufficient for larger groups
- Weighs 1.54 pounds when empty, which might be slightly heavy for extended carrying
- Limited color options and design patterns may not appeal to all users
Soft Insulated Cooler Bag, Collapsible Large Travel Cooler, Leakproof Waterproof Sided Cooler Ice Chest
A soft insulated cooler bag is perfect for anyone seeking a lightweight, portable way to keep their food and drinks cold during outdoor outings. With a 32L capacity, it can hold up to 48 cans, making it it’s ideal for picnics, beach trips, or camping. Its insulation features a leakproof PEVA lining that preserves cold temperatures for over 12 hours, while the waterproof Oxford fabric guarantees durability and water resistance. The collapsible design makes storage easy when not in use, and multiple carrying options add convenience. Its modern style and spacious interior combine practicality with durability, making it a versatile choice for all your outdoor adventures.
Best For: outdoor enthusiasts, picnic-goers, and travelers seeking a durable, portable cooler to keep food and drinks cold for extended periods.
Pros:
- Exceptional insulation maintains cold temperatures for over 12 hours
- Leakproof PEVA lining ensures mess-free storage
- Collapsible design allows easy storage when not in use
Cons:
- Slightly bulky when fully loaded, may be heavy for some users
- Limited color options might not suit all preferences
- Requires careful cleaning to prevent odor buildup
40 Can Soft Cooler Bag with Leak-Proof Insulation
If you need a soft cooler that can handle spills and keep drinks cold without worry, the Vogano 40 Can Soft Cooler Bag with Leak-Proof Insulation is an excellent choice. Its waterproof TPU construction and high-frequency welds create a truly leak-proof seal, even if accidentally submerged for 30 minutes. The roll-top closure makes access easy while maintaining a tight seal. With a capacity of 36 cans plus ice or 24 wine bottles, it’s perfect for outdoor adventures. Plus, its thick insulation keeps contents at 34°F for 12 hours in hot weather. Lightweight and foldable, it’s both practical and durable for any trip.
Best For: outdoor enthusiasts, picnickers, and travelers needing a durable, leak-proof cooler that keeps drinks cold for hours.
Pros:
- Leak-proof and waterproof TPU construction with high-frequency welds for reliable spill protection.
- Insulates contents at 34°F for 12 hours, even in hot weather, thanks to thick wall insulation and gel ice packs.
- Lightweight, foldable design with adjustable shoulder strap and sturdy handles for easy transport and storage.
Cons:
- May be less rigid than hard coolers, potentially limiting stacking or standing upright when filled.
- Slightly heavy at over 6.7 lbs when empty, which could be a consideration for some users.
- Limited color options (not specified), possibly affecting aesthetic preferences.
RTIC 15 Can Cooler, Portable Insulated Soft Sided Cooler for Lunch and Travel
Designed for outdoor enthusiasts and busy individuals alike, the RTIC 15 Can Cooler excels at keeping drinks and snacks cold during day trips or travel. Its soft-sided, insulated design features a spacious main compartment with closed foam insulation, ensuring cold crispness all day. Multiple internal and external pockets help organize essentials like utensils, keys, and wallets. Made from durable nylon, it’s lightweight and collapsible for easy storage. Perfect for picnics, camping, or beach days, this cooler combines portability with practicality. Weighing just over 11 pounds when full, it’s a versatile choice for keeping your food and beverages refreshingly cold on the go.
Best For: outdoor enthusiasts, busy individuals, and families seeking a portable, durable cooler to keep food and drinks cold during day trips, picnics, camping, or beach outings.
Pros:
- Insulated with closed foam to keep contents cold all day long
- Multiple internal and external pockets for organized storage of essentials
- Lightweight, collapsible design for easy transport and compact storage
Cons:
- Weighs approximately 11.3 pounds when filled, which may be heavy for some users
- Limited to 15-can capacity, which might not suit larger groups or longer trips
- Hand wash only, requiring extra effort for cleaning compared to dishwasher-safe options
Maelstrom Collapsible Soft Cooler Bag for Beach and Travel
The Maelstrom Collapsible Soft Cooler Bag stands out as an ideal choice for anyone who needs a versatile, portable cooler that combines practicality with style. Available in sizes from 24 to 75 cans, it offers a 20L capacity, perfect for beach outings, camping, or road trips. Its 5-layer insulation keeps drinks and food cold for up to 12 hours, while the double-decker design provides ample space for snacks and utensils. Made from durable, leakproof polyester, it’s built to last and easy to clean. The collapsible feature saves space when not in use, making it a convenient, stylish option for all your outdoor adventures.
Best For: outdoor enthusiasts, beachgoers, and travelers seeking a durable, stylish, and versatile cooler for extended outings.
Pros:
- Excellent 5-layer insulation keeps contents cold for up to 12 hours.
- Collapsible design saves space when not in use.
- Durable, leakproof polyester construction ensures reliability in various outdoor conditions.
Cons:
- Available sizes may not accommodate very large groups or extended trips.
- Slightly heavier than some soft coolers due to sturdy materials.
- Higher price point compared to basic coolers without advanced insulation features.
Camping Cooler Backpack for 30 Cans
Looking for a reliable cooler backpack that keeps your drinks cold or food warm during outdoor adventures? The Vankor Camping Cooler Backpack is perfect for carrying up to 30 cans, making it ideal for camping, picnics, beach trips, or travel. Its insulated, leak-proof design maintains temperature and freshness, while the durable polyester exterior and sturdy stitching ensure long-lasting use. The backpack features a spacious main compartment, side mesh pockets for drinks, and a front pocket for snacks or essentials. Lightweight at just over a pound, it’s foldable for easy storage and fits airline carry-on size, making it versatile and convenient for all your outdoor excursions.
Best For: Outdoor enthusiasts, travelers, and families seeking a durable, portable cooler backpack to keep their food and beverages fresh during camping, picnics, beach trips, or road adventures.
Pros:
- Insulated leak-proof lining maintains temperatures and keeps food fresh.
- Spacious design fits up to 30 cans with multiple compartments for organization.
- Lightweight and foldable, making it easy to carry and store, suitable for airline travel.
Cons:
- May not offer as much insulation as larger, dedicated coolers for extended periods.
- The size might be small for large groups or extended trips requiring more storage.
- Limited color options may not suit all aesthetic preferences.
Amazon Basics Soft Insulated Cooler
If you’re planning a day trip or outdoor adventure, the Amazon Basics Soft Insulated Cooler is an excellent choice because it can hold up to 50 cans, making it perfect for keeping drinks and food cold for a group. Its leak-proof insulation with food-grade PEVA foil guarantees cold temperatures last for hours, keeping everything fresh. The water-resistant, dirt-proof exterior adds durability and makes cleaning a breeze. Comfortable to carry with a ventilated back panel, it’s ideal for long hikes or outings. Plus, its spacious main compartment, side mesh pockets, and front zippers help you stay organized and access essentials easily.
Best For: outdoor enthusiasts, families, and groups seeking a durable, spacious cooler to keep food and drinks cold during picnics, beach trips, or hikes.
Pros:
- Large capacity of up to 50 cans, suitable for group outings
- Leak-proof insulation with food-grade PEVA foil ensures long-lasting cold retention
- Water-resistant, dirt-proof exterior for enhanced durability and easy cleaning
Cons:
- May be heavier when fully packed due to insulation and size
- Limited color options, primarily neutral tones
- Not designed with a hard shell, so less protection against impacts
Factors to Consider When Choosing Insulated Soft Coolers
When choosing an insulated soft cooler, I look at how well it keeps items cold and whether it fits my needs in size and capacity. Portability features like handles or straps are also important for easy carrying, while durability ensures it can handle regular use. Finally, I compare prices and warranty options to find the best value for my budget.
Insulation Effectiveness
Have you ever wondered what makes an insulated soft cooler truly effective at keeping your items cold? It all comes down to insulation material and thickness. Thicker, denser foam provides better heat retention, extending how long your food and drinks stay cold. Some coolers feature multiple insulation layers, like foam combined with radiant heat barriers, which can keep things cold for 24 to 48 hours depending on external conditions. The type of insulation also matters—closed-cell foam resists heat transfer better than reflective barriers alone. Proper sealing mechanisms, like leakproof liners or roll-top closures, prevent warm air from entering and cold air from escaping. Overall, the insulation’s performance is rated by how long it maintains cold temperatures under typical usage scenarios.
Size and Capacity
Choosing the right size and capacity for an insulated soft cooler is key to guaranteeing it meets your needs without becoming cumbersome. Think about how many cans, bottles, or food containers you typically carry—this helps determine whether a small, medium, or large cooler suits you. Larger coolers provide more storage but can be heavier and less portable, so find a balance that matches your activity and transport preferences. Check the internal dimensions to confirm your preferred items, like bottles or ice packs, will fit comfortably. If space-saving is a priority, consider collapsible or foldable designs that can be tucked away when not in use. Ultimately, selecting a size aligned with your group size and trip duration ensures your food stays fresh and your cooler remains easy to carry.
Portability Features
Are portability features essential when selecting an insulated soft cooler? Absolutely, because a cooler is only useful if I can carry it comfortably. I look for designs with adjustable straps, padded handles, or multiple carrying options to suit different activities. Lightweight materials and collapsible features help me transport and store the cooler easily. Sturdy, reinforced handles or straps are vital for supporting heavy loads without discomfort or breaking. I also prioritize models with balanced weight distribution, especially for larger capacities, to reduce strain during extended carries. Having multiple carrying methods—like shoulder straps, top handles, or side grips—gives me flexibility depending on where I’m headed. These features make my outdoor adventures more convenient and enjoyable.
Durability Materials
When selecting an insulated soft cooler, focusing on durability materials is key to ensuring it stands up to outdoor challenges. High-denier polyester and reinforced seams make the cooler tough enough to handle rough handling and frequent use. Tough thermoplastic polyurethane (TPU) adds extra resilience, protecting against tears and abrasions. Leakproof linings, made from food-grade PEVA or similar materials, prevent spills and maintain the cooler’s integrity over time. Heavy-duty zippers, reinforced stitching, and sturdy handles contribute to its overall durability, reducing the risk of breakage. Water-resistant exteriors with protective coatings shield the cooler from moisture, rain, or splashes. Opting for rugged construction designed for impact resistance and abrasion protection will considerably extend the cooler’s lifespan during active outdoor adventures.
Price and Warranty
Considering price and warranty is essential when selecting an insulated soft cooler, as these factors directly impact its long-term value and reliability. I recommend comparing prices across different models to ensure you’re getting good value for the features and insulation performance offered. Keep in mind that higher-priced coolers often include extra features like enhanced insulation or leakproof designs, but you should assess if those are necessary for your needs. Check the warranty coverage carefully—ideally, it should cover manufacturing defects and insulation performance over time, which indicates confidence in the product’s durability. Be cautious with budget options, as they may have limited warranties or fewer protective features, leading to more repairs or replacements down the line. Balancing cost and warranty helps you make a smarter, more reliable choice.
Frequently Asked Questions
How Long Can Insulated Soft Coolers Keep Food and Drinks Cold?
Insulated soft coolers can typically keep your food and drinks cold for about 12 to 24 hours, depending on the quality and how full they are. I’ve found that adding ice packs and pre-chilling the cooler helps extend that time. If I want my items to stay colder longer, I make sure to keep the cooler in a shaded spot and minimize opening it.
Are Insulated Soft Coolers Suitable for Hot Weather?
Imagine a cool oasis in the blazing sun—that’s what insulated soft coolers do in hot weather. They’re absolutely suitable, keeping your food and drinks fresh by trapping cold air inside. I’ve used them during summer picnics, and they work wonders even in high temps. Just make sure to pre-chill your cooler and pack it with ice packs for the best results. Stay refreshed no matter how hot it gets!
Can These Coolers Be Used for Transporting Perishable Items?
Absolutely, I use insulated soft coolers for transporting perishable items. They keep my food fresh and cold during trips, thanks to the high-quality insulation. I always pack ice packs or frozen gel packs to extend the cooling. These coolers are lightweight, portable, and perfect for short or long journeys, making sure my perishables stay safe and fresh until I reach my destination.
How Do I Clean and Maintain Insulated Soft Coolers?
To keep your cooler clean, I recommend hand washing it with mild soap and warm water, especially after each use. Avoid harsh cleaners or a dishwasher, as they can damage the insulation. Make sure to dry it thoroughly before storing to prevent mold. Regular maintenance like this keeps it fresh, odor-free, and ready for your next adventure. It’s simple and helps prolong its lifespan.
What Is the Typical Lifespan of an Insulated Soft Cooler?
The typical lifespan of an insulated soft cooler is about 3 to 5 years, depending on how well you care for it. I’ve found that regular cleaning, avoiding overstuffing, and storing it properly can really extend its life. If you notice the insulation isn’t keeping things cold or the fabric shows wear, it might be time to replace it. Proper maintenance definitely makes a difference!
Conclusion
So there you have it—your ticket to never again suffering through lukewarm drinks or soggy sandwiches. With these top insulated soft coolers, you’ll be the hero of every picnic, beach day, or camping trip. Imagine impressing friends with perfectly chilled snacks while they suffer in the heat. Who knew that keeping things cold could be so effortless and stylish? Now go ahead, pick one, and stay cool—literally, not just figuratively.
